Putting your HVAC business on page 1 of Google

Take a minute to Google "HVAC Company + your service area." Is your HVAC company on the first page? Is it one of the top three listed companies? If not, you have a problem. Why? Because most search engines will not go past the first page of results. What that means for you is that you need to completely master your digital marketing game so that your business gets those clicks instead of the other person. Most HVAC business owners come to us for the same reason: they want their HVAC business to appear on the first page of Google. We've earned a great reputation for helping HVAC, plumbing, and other home service businesses get more leads and sales from the web, and we're happy to help you with your marketing plans for 2018 and beyond. There are several ways to get your HVAC website on the first page of Google, and at Blue Corona, we always recommend that you try to get as many first page listings as possible. We call it "maximizing your real estate online." To get your HVAC business on the first page of Google and outperform your competitors, I recommend the following search engine marketing strategies: HVAC Pay Per Click (PPC) Advertising HVAC Search Engine Optimization (SEO) HVAC Local Search Engine Optimization (Local SEO) There are a couple of benefits to spreading your HVAC digital marketing efforts across different platforms. It's the same reason HVAC companies recommend dual hybrid heating systems, so you're not left out in the cold (or out on the front page). HVAC SEO Digital Marketing Case Study First Things First: An Anatomy Lesson of the Google Search Results Page Before we get into ANYTHING about how to get your business on the first page of Google, you need to understand the anatomy of a search results page (so we don't lose it later). At the top of every Google search results page are PPC ads. Below that is what we call "the local package", which I'll talk about later. Finally, at the VERY bottom, are the organic search results.